Open standard

Brand truth in an open format.

OBDS defines governed brand truth. supakraft uses those contracts inside a wider operating core. Kill The Dragon GmbH publishes the standard and sells the implementation and the operation, not the format.

01

What OBDS covers and what it does not

Product facts, dossier context, asset rights, actor identity, execution policy, approval and delivery are separate supakraft concerns. They do not become brand truth merely because they participate in the same run.

02

Openly published

Specification under CC BY 4.0, implementation layer under Apache 2.0. Schemas, conformance material and repository are public. A commercial implementation needs no permission from us.

03

What this means for you

Your brand truth is described in a documented, independently implementable format. supakraft can store that data operationally, but the format itself is not proprietary. Export, retention and deletion are handled as separate operating agreements.

04

Four knowledge states

defined: a value is decided. unknown: a value is expected and open. not_defined: the brand deliberately defines no value here. not_applicable: the value does not apply in this scope. An open value stays open and is not filled in by derivation.

05

Retrieval and resolution answer different questions

Retrieval answers which material is relevant to inspect. OBDS resolves which governed brand truth applies to the declared target. Those are separate decisions, and only the second carries an approval.

06

What the standard does not do

It makes decisions traceable, not automatically lawful. There is no certificate and no certification programme. Before external use, a person decides.

openbranddefinition.org

Current version, schemas and conformance material are published there. We deliberately do not restate the figures here.